Outsourced Marketing Director

Get an experienced marketing director without the full-time expense

Free up your time and do more

Are you finding that marketing your business absorbs a lot of your time, diverting you from other work you need to do? Perhaps you would like to be doing more marketing but are concerned about wasting time and money on things that aren’t right for your business and don’t deliver results.

With ambitious growth plans and a rapidly changing landscape, you need an experienced marketer who knows how to deliver growth, gets strategic tasks done and makes sure you are investing your marketing budget in the right places. But you are not ready for a full-time marketing leader, or the salary needed for one.

 

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Focused strategy. Flawless Execution

An outsourced marketing director provides you with the experience and expertise you need to set strategy and implement critical projects. They will manage the planning and execution of all your company’s marketing initiatives and work with your employees or external team to deliver results.

You might have heard of someone in this role described as a fractional CMO (chief marketing officer), virtual marketing director, or a part-time marketing director. Whatever you call us, we’re here to help you grow your business, build relationships with your target customers, and make sure you get good returns on your marketing, while saving expenditure.

Practical marketing leadership for your business

Your outsourced marketing director is a practical leader who will:

Provide strategy and direction for your marketing activities with a focus on driving growth and long-term, sustainable results.

Make sure your existing marketing activities are working effectively for your business.

Introduce new ideas, propositions and campaigns so that you have a stream of fresh marketing to keep your target clients engaged.

Build your brand reputation and target decision-makers who influence sales.

Release you and your leadership team from doing all the marketing in the business.

Guide and direct your marketing team whether they are employees, freelancers or agencies.

Bring decades of experience of working in senior management positions delivering marketing across a range of B2B industries including telecoms, technology, software, financial services, and engineering.

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90 days to grow your marketing impact

You can make a difference to your marketing in just 90 days. We call it the 90-day growth accelerator.

This is how it works:

1

Build

The first 30 days of the 90-day growth accelerator focuses on building out the core assets you'll need to make sure your marketing is a perfect fit for your ideal customers. The principle here is if it's not documented, it can't be optimised. So, together we'll build out key assets which will become the foundation for all your growth plans moving forward.

2

Optimse

In days 31 to 60 we will optimise key stages of your customer journey so that your marketing spend flows through to leads and sales. There's no point spending money to pour in lots of leads to the top of your sales funnel only to find there are problems further along with conversions, for example.

3

Accelerate

In the final accelerate stage, days 61 to 90, we map out the plan for accelerating the opportunities you have in the business for growth. At this stage, you can be confident that whatever money you invest in marketing is going to flow through to meaningful business results. We will close out the 90-day growth accelerator and discuss next steps to keep you on track with your growth plans.

Make marketing your business simple and effective

Have confidence in your marketing without the hassle of doing it yourself or paying an executive salary. If you want tangible results and to have a trusted advisor on hand to talk to about how you are promoting your company, book a call with us. We’ll ask you about your goals and where you are now to make sure we’re a good fit for you, and then send you a proposal

Book a free strategy session

Frequently Asked Questions

How much does an outsourced marketing director cost?

Investment levels vary depending on how well established your marketing is, and how much growth you are looking to achieve. We have a transparent and competitive pricing structure which we will share with you at our strategy meeting so you will have a clear idea of what costs are involved.

How does the investment compare with a full-time marketing director?

A full-time marketing director salary starts at £100k per year plus extras. You are getting the benefit of an experienced marketing director for a fraction of the cost. This includes experience from working in a variety of businesses and industries, knowledge of tools, strategies, and best practice. You will get a marketing director who can hit the ground running and is 100% focused on making a positive impact to your bottom line.

What are the benefits of an outsourced marketing director?

You will be bringing in someone with deep marketing expertise and a proven track record at large and small organisations. They will be able to get to work right away, there’s no learning curve to get up to speed.

You will benefit from an impartial advisor who is not wedded to a particular marketing tactic or trying to sell a particular solution. They will bring fresh ideas and new perspectives along with a healthy dose of challenge to get the best outcomes.

You get access to an extensive network of contacts to provide the right resources, marketing agencies, freelancers and staff to get things done flawlessly.

What can you expect an outsourced marketing director to do?

Your outsourced marketing director will make sure you have the right foundations in place first and foremost. This may mean establishing your customer’s journey from stranger to enthusiastic customer advocate or working on the clarity and confidence of the messages you deliver to the market.

From there, they will define the activities and campaigns required to deliver the business outcomes. For example, upsell and cross-sell campaigns, establishing recurring revenue models, content creation, social media campaigns or events like webinars etc.

They will be an embedded member of your leadership team. They will free up your time and help you uncover new opportunities.

What return on investment can I expect?

From the outset, they will be assessing what you are currently investing in, whether it is a good fit for you and the results you are getting. In many cases this reveals opportunities to reduce costs through quick wins.

The focus, however, is on growth activities which will be embedded during the first 90-days. This will typically come from increased sales opportunities as well as looking at how to grow value from your existing customer relationships.

How long is the contract?

Good marketing takes time to impact. Your outsourced marketing director will identify quick wins but working towards larger strategic objectives takes time. Your initial contract will be 3 months, during which they will implement your first 90-day strategy.

How much additional budget do I require?

If you haven’t already, you will need to identify a marketing budget so that you can invest in activities like advertising, new collateral and running events. Your outsourced marketing director will work with you to agree where to invest with clear measurement and metrics to track performance.

How is this different to working with an agency?

Many agencies do brilliant work and are an important part of the marketing ecosystem. But they typically will not have an in-depth view of your business as they sit outside of your business and are focused on delivering to a brief you create.

Your outsourced marketing director is embedded in your business as part of your extended leadership team. They will look holistically at what is required and help you select the right places to invest in marketing.

Would you like to know more?

Get in touch with us for a no obligation discussion about your needs.

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