B2B Marketing Consultancy

Bright marketing, brilliant results

As specialist B2B marketers we understand the challenges you face

Things are moving fast, and you’re under pressure on all sides. You wish you could take a step back and look more strategically at your marketing activities but there’s another project on the horizon and your team is already stretched.

You want someone to light the way, provide practical advice, and help you move forward quickly.

We are B2B marketing specialists meaning we understand the challenges and practicalities of successfully selling B2B. We’ve held senior positions across a range of industries so you can be sure you are working with someone who knows what they are doing.

A proven system for getting results

We use the Luminous Marketing Accelerator to identify opportunities for growth within your business and work out where the biggest wins will be for you.

We then work with you to implement tools and frameworks specific to your needs.

Our approach is collaborative. We work closely with your team throughout, making sure that they are on board and feel confident.

At the end of our work together, you will have a blueprint and a toolkit you can use time and time again.

Book a free strategy session

Get the results you're looking for

Whether you need support with your marketing strategy or to improve the results you’re getting from your marketing spend, we’re here for you.

We provide:

Marketing strategy and planning

Customer value journey mapping

Customer persona / avatar development

Messaging and value proposition

Digital planning; social media, email, SEO, PPC, content

Marketing team structure, roles and skills

B2B marketing training

Sales and marketing alignment

Book a free strategy session

Trusted advisors and marketing practitioners

Our B2B marketing specialists have a proven track record delivering commercial returns from marketing in both large and mid-size B2B companies and have occupied senior management positions.

As a Digital Marketer certified partner, we provide you with a proven process that has been used successfully with hundreds of clients to grow their business along with access to the most up-to-date digital marketing skills.

Our network of expert marketing professionals spans all areas of marketing. This means we have access to the right specialist expertise to support your business and team.

Let us help you get to your destination faster

If you’re interested in taking the first step towards growth, then book a free strategy session for you and your team. In this hour-long meeting we will discuss the opportunities for your business and team and how best to take them forward

Book a free strategy session

Frequently Asked Questions

What happens when we work with you?

We will start our work with a detailed planning session together to agree key dates and workstreams. We’ll also identify who else we need to work with in the business.

Regular progress meetings will be booked in the diary so you know exactly when you will see us and the timeline of your project. We will create and share a project plan with you.

We work at strategy level but that doesn’t mean we’re leaving you to it when it comes to implementation. We’re here to advise and support, helping you bring out the best in your team.

How will you work with our existing team?

Our role is to deliver the outcomes we have agreed with you. We can rarely do that in isolation and will need the support of you and perhaps your team. In the early stages of our work, we will be deepening our understanding of how your business works and getting to know your colleagues. We might be running workshops, speaking to stakeholders in your business, or even meeting some of your customers. As our work progresses, we will make recommendations and provide guidance so that you can make decisions on how to move forward.

We put a lot of effort into making sure your team is engaged in what we are doing and feel empowered. This means that when we leave, you have evolved as a team and can draw on your experience and knowledge in the future.

How much time do we need to make available to work with you?

It depends! We will need time from you and your team at various points during our work. Our aim is to make this as pain-free and convenient for you as possible, but we will need to spend time with you, especially in the early days. We’re not going to pile on extra work or add to the pressure you’re already under. We want to help you and your team make your jobs simpler.

Can you help us assess our marketing team?

Yes we can. One of our most common areas we work on is developing marketing teams by looking at structures, roles, training and capabilities.

We don’t know what we don’t know. Can you help us with that?

Yes we can. Marketing is changing all the time and we keep up with the latest developments, as well as seeing who is experimenting with different options.

We have a thorough process we will take you through. This will make sure you’re considering all the angles and have scenario-tested your thinking to make sure it’s solid. Most marketing strategies need to be adaptive, and we can advise you on that so you have flexibility.

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