B2B Social Media Strategies
This course focuses specifically on social media for B2B businesses. You will learn how to write a social media strategy including audience and content. You will also explore how social media is evolving and what that means for businesses that want to use it successfully. Finally, we understand how to build a credible measurement framework that shows the true value social is bringing to your business.
Who it is for: Marketing managers, executives, and leaders.
Understand and be able to create the core elements of a social media strategy and the spotlight campaigns to deliver the strategy
Learn how to make a paid and organic strategy work together
Create content that is targeted to your audience
Connect your social media metrics to the goals of the business
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