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AcceptBuilding a marketing plan is a challenging prospect for anyone, and especially when doing it alongside day-to-day work in the business. In this interactive course you will work through a straightforward but compelling step-by-step method for writing a successful marketing plan. You will discover how to make your plan agile so that you can respond to changing circumstances and also how to gain buy-in from the business.
Learn how to build a value proposition from scratch using best practice methods. Starting with data and insight to create the shape of the value proposition right through to communicating it with impact in the market.
In many businesses, marketing sits at the centre of a complex ecosystem of internal stakeholders and external agencies. Managing these relationships can be time consuming if you are not clear about who to focus your attention on and how to get the results you need from them.
This course focuses specifically on social media for B2B businesses. You will learn how to write a social media strategy including audience and content. You will also explore how social media is evolving and what that means for businesses that want to use it successfully. Finally, we understand how to build a credible measurement framework that shows the true value social is bringing to your business.